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The Fives Hotels & Residences wraps a standout FITUR 2026 in the Mexico Pavilion
News and Press 26/01/2026
Madrid, Spain — January 25, 2026.
From everyone at The Fives Hotels & Residences, thank you to our trade partners, media friends, and the public for an exceptional FITUR 2026. This edition delivered a full agenda of productive meetings and high-value conversations—always with our four Riviera Maya addresses and our destination front and center—showcasing a sensorial style of hospitality brought to life through All Senses Inclusive®.
Inside the Mexico Pavilion, we met with colleagues across the tourism ecosystem who champion travel to Mexico and the Mexican Caribbean. Beyond the show floor, Quintana Roo coordinated eye-catching destination activations in the city—including a high-visibility showcase in Puerta del Sol/Metro Madrid—amplifying the region’s presence during the week. With this, The Fives Hotels & Residences proudly joins the state’s efforts to position the Mexican Caribbean as the vacation capital.
At our stand (Hall 3), we were honored to host partners alongside our leadership team: Joaquín Serna Lorente, President; Enrique Rodríguez, Business Development Manager, Europe (BDM); and Maelkis Rodríguez, OTAs & Bedbanks representative. Thank you for your interest in our 2026 product updates, contracting windows, co-marketing ideas, MICE, weddings, and the experiences that express our three signed pillars—All Residence-Style Suites®, À la Carte All Inclusive®, and Joy & Wellness®.
We leave Madrid inspired by the projects that begin today and reaffirm our commitment to hospitality that awakens the senses, strengthens connection to place, and celebrates the Mexican Caribbean from four unique addresses:
The Fives Beach Hotel & Residences, The Beachfront by The Fives Hotels, The Fives Oceanfront – Puerto Morelos, and The Fives Downtown Hotel & Residences – Curio Collection by Hilton (Playa del Carmen).
Gracias, Madrid. Thank you, Mexico and Quintana Roo, for a week that energizes the industry and multiplies opportunities for all.
See you next year. #FeelTheFives
From everyone at The Fives Hotels & Residences, thank you to our trade partners, media friends, and the public for an exceptional FITUR 2026. This edition delivered a full agenda of productive meetings and high-value conversations—always with our four Riviera Maya addresses and our destination front and center—showcasing a sensorial style of hospitality brought to life through All Senses Inclusive®.
Inside the Mexico Pavilion, we met with colleagues across the tourism ecosystem who champion travel to Mexico and the Mexican Caribbean. Beyond the show floor, Quintana Roo coordinated eye-catching destination activations in the city—including a high-visibility showcase in Puerta del Sol/Metro Madrid—amplifying the region’s presence during the week. With this, The Fives Hotels & Residences proudly joins the state’s efforts to position the Mexican Caribbean as the vacation capital.
At our stand (Hall 3), we were honored to host partners alongside our leadership team: Joaquín Serna Lorente, President; Enrique Rodríguez, Business Development Manager, Europe (BDM); and Maelkis Rodríguez, OTAs & Bedbanks representative. Thank you for your interest in our 2026 product updates, contracting windows, co-marketing ideas, MICE, weddings, and the experiences that express our three signed pillars—All Residence-Style Suites®, À la Carte All Inclusive®, and Joy & Wellness®.
We leave Madrid inspired by the projects that begin today and reaffirm our commitment to hospitality that awakens the senses, strengthens connection to place, and celebrates the Mexican Caribbean from four unique addresses:
The Fives Beach Hotel & Residences, The Beachfront by The Fives Hotels, The Fives Oceanfront – Puerto Morelos, and The Fives Downtown Hotel & Residences – Curio Collection by Hilton (Playa del Carmen).
Gracias, Madrid. Thank you, Mexico and Quintana Roo, for a week that energizes the industry and multiplies opportunities for all.
See you next year. #FeelTheFives
